Acne Studios Store in Milan Features Pink Ceilings and Arched Windows
Fashion brand Acne Studios ‘ newest flagship store in Brera District, Milan is filled with expansive windows and a custom-made lighting system.
If you follow our blog you probably already heard about this pink design obsession that has been taken over the industry in all its forms. Fashion, interiors, architecture, and even mobile apps are opting for this vivid color this year, and we simply couldn’t love it more.
Even the fashion brand Acne Studios couldn’t resist this beautiful shade for its newest flagship store in Milan, which is located on Piazza del Carmine in the Brera district.
In an area filled with designer shops and galleries, it’s not an easy task to stand out, yet Acne Studios did. The store’s interior design concept reflects a signature minimalist aesthetic that was designed to follow an artistic nature and individuality.
According to the brand’s creative director, Jonny Johansson, it took around 5 years to find a satisfying place in Milan for the store to be constructed. And Piazza del Carmine seems to have the perfect sense of community and uniqueness.
Acne Studios‘ flagship store is a mirror of the brand’s values and approach, with its neat and modern elements.
The store’s architecture is marked by high arched windows that surround the front and side facades. The shape of these windows are replicated throughout its interior design, where stainless steel arches accompany grey-toned granite walls.
Granite from the Baveno region in Italy was also featured in the brand’s flagship store, including the flooring and furniture which were designed in-house at Acne. The interior design also includes a custom-made lighting system named The Mega.
The lighting system incorporates multiple fixtures made of polished aluminium. During the day the store is filled with natural lighting from the expansive windows, at night the lighting retains the same level of glow, achieving the perfect balance.
Signature stainless steel shelves, rails and fixtures are contrasted by granite tables and stools, resembling “ancient stone monuments”.