MNMA Studio Renovates Minimal Fashion Store in São Paulo
Brazilian architecture firm MNMA Studio opts for white walls and concrete flooring for Egrey’s fashion store in São Paulo.
Brazilian based firm MNMA Studio was founded by architects André Papato and Mariana Schmidt with the aim of integrating disciplines with strong plastic aesthetics. Their philosophy focuses on sensitivity, therefore their projects are the result of an intimate and personalized solution.
Recently the designers put their hands on a minimal fashion boutique in São Paulo, which features a glass-fronted corridor and barely any clothes displayed. Which is pretty unique.
Named as Egrey the fashion store is located in a popular retail street that runs along the city’s Iguatemi shopping center. The building was previously divided between a three-storey structure and a two-storey building on either side of an alleyway.
The studio opt for joining the two with a single-storey volume that is fully glazed along its street-facing facade. In this connecting space, a single white dress is displayed on a mannequin within the equally stark room.
Located on the left is the taller building which was reclad in white plastic to match its neighbor and bring a certain cohesion to the exterior. The sidewalk was also resurfaced to make the store even more inviting to passers by.
Throughout the interior design one can find white walls that are balanced by polished concrete flooring. Cove lighting hidden in the ceiling washes the surfaces with light, adding to the generous amount of daylight entering through large windows.
Some of the retail spaces are as minimally populated as the corridor, with just one or two garments displayed on thin black rails.
Other rooms have much more stock on show, with muted-colored clothing and accessories presented along their walls.
Furniture such as lounge chairs, coffee tables, freestanding mirrors, and plant pots are peppered across the otherwise empty spaces.