{"id":9176,"date":"2019-08-13T10:30:54","date_gmt":"2019-08-13T10:30:54","guid":{"rendered":"http:\/\/www.insplosion.com\/blog\/?p=9176"},"modified":"2019-09-05T12:58:52","modified_gmt":"2019-09-05T11:58:52","slug":"joana-astolfi-narrative-value-design","status":"publish","type":"post","link":"http:\/\/www.insplosion.com\/blog\/posts\/joana-astolfi-narrative-value-design\/","title":{"rendered":"JOANA ASTOLFI: THE NARRATIVE VALUE OF DESIGN"},"content":{"rendered":"

\"JOANA<\/a><\/p>\n

Telling a story through objects is what Joana Astolfi<\/strong> <\/em>knows how to do best. With the convergence of her three souls \u2013 designer, architect, and artist \u2013 in one body, the Lisbon-based designer displays a unique and totally personal way<\/span> to express her vision succeeding, at the same time, in creating individual stories in her projects.<\/p>\n

Claus Porto – Lisbon<\/h5>\n

\"interior\"<\/a><\/p>\n

\u201cHumor and the playful side of the things I create are fundamental. I\u2019m very close to that only child I was who created her own world.\u201d<\/em><\/h4>\n

\"interior\"<\/a><\/p>\n

Born from a Brazilian architect and a Portuguese art gallery owner, the duality inherent to her character is what makes her one of the most resourceful and researched names of the design industry in Portugal and in the rest of the world. Joana Astolfi<\/strong><\/em>\u2019s distinct aesthetics<\/em> \u2013 based on the reutilization of objects<\/span> as memory\u2019s visual tools \u2013 reveals a child-like wonder<\/span>, a capability of reaching the essence of things through the typical curiosity of a child.<\/p>\n

\"interior\"<\/a><\/p>\n

O Antigo Talho – Lisbon<\/h5>\n

\"interior\"<\/a><\/p>\n

\"JOANA<\/a><\/p>\n

\"JOANA<\/a><\/p>\n

Her studies, first architecture at the University of Wales<\/em> in Cardiff and later in Munich, gave the Portuguese designer a wider scenery that leads her to Fabrica<\/em><\/span>, the Benetton research center in Treviso (Italy), where her signature style came to be. In 2005 Joana Astolfi <\/strong><\/em>came back in Lisbon, where her eccentric professional vision translated into a small studio and shop in Bairro Alto, where she collected objects found at flea markets and old shops: these objects found a new life through the transformative hands<\/em> of Joana Astolfi.<\/p>\n

Cantinho do Avillez (Jos\u00e9 Avillez Restaurant)<\/h5>\n

\"JOANA<\/a><\/p>\n

\"JOANA<\/a><\/p>\n

\"JOANA<\/a><\/p>\n

Her sensibility toward the importance of the memories<\/span> hidden behind objects and her knowledge of Portuguese traditions and style made her the perfect choice for creating installations or redesigning some iconic places in the capital: from the centenarian Portuguese soap-maker \u201cClaus Porto<\/em>\u201d to the iconic Andr\u00e9 \u00d3pticas<\/em> in Chiado to the famous chef Jos\u00e9 Avillez<\/em>\u2019s restaurant, thus managing to enhance the locations\u2019 narratives<\/span>.<\/p>\n

Andr\u00e9 Opticas – Lisbon<\/h5>\n

\"JOANA<\/a><\/p>\n

\"JOANA<\/a><\/p>\n

\"JOANA<\/a><\/p>\n

Joana Astolfi<\/strong><\/em>\u2019s particular approach was behind the installation for Portuguese furniture brand De La Espada<\/em> in Stockholm: the exhibition became an interactive one<\/span> through the performance called \u201cLet\u2019s Pretend this never happened<\/em>\u201d in which she chose two actors to tell a story through everyday gestures. But the partnership that launched the Portuguese designer is the one with Herm\u00e8s<\/em> through the windows displays<\/span> she created for the French brand: windows reflect a specific message<\/em> – the same way the magnifying glasses Joana Astolfi wears around her neck let her see \u2013 that capture people\u2019s attention; craftsmanship<\/span> and originality<\/span> revolve around the products and the design becomes the medium of her curiosity.<\/p>\n

Herm\u00e8s Paris – Charles De Gaulles (Summer 2018)<\/h5>\n

\"JOANA<\/a><\/p>\n

\"JOANA<\/a><\/p>\n

\u201cWhen I enter a restaurant, a shop or a house, my eyes are like a magnifying glass. Then I create a kind of mental encyclopedia from which I then take things out.\u201d<\/em><\/h4>\n

\"JOANA<\/a><\/p>\n

Discover more amazing designers here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Telling a story through objects is what Joana Astolfi knows how to do best. With the convergence of her three souls \u2013 designer, architect, and artist \u2013 in one body, the Lisbon-based designer displays a unique and totally personal way to express her vision succeeding, at the same time, in creating individual stories in her projects. Claus Porto – Lisbon \u201cHumor and the playful side of the things I create are fundamental. I\u2019m very close to that only child I […]<\/p>\n","protected":false},"author":7,"featured_media":9191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[494,669],"class_list":["post-9176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-interior-designers","tag-best-interior-designer","tag-joana-astolfi"],"acf":[],"yoast_head":"\nJOANA ASTOLFI: THE NARRATIVE VALUE OF DESIGN | Insplosion<\/title>\n<meta name=\"description\" content=\"Discover Joana Astolfi, the Lisbon-based designer and artist renowned for her unique signature style. 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