Why Millennial Pink Is Not the Favorite Color Trend Anymore

Why Millennial Pink Is Not the Favorite Color Trend Anymore

If you thought Millennial Pink was the ultimate favorite color trend for millennials, today you will be disappointed.

When talking about Millennials we often talk about this bright, fun shade called Millennial Pink and expect to define an entire generation basing on such a simple color trend. Yet after some research conducted in celebration of the National Painting Week between Sherwin Williams and Harris Poll, the result was truly the opposite of what everyone was expecting.

To find out American’s color preferences, 2200 people over the age of 18 were questioned, and it was discovered that Black and Blue were the ultimate favorites for all ages. A chock right?

According to design psychologist Sally Augustin the reason behind such preference might be towards the stressful world we are living in today. “There are a lot of stressful things going on in the world, so it isn’t a shock that millennials gravitate towards darker colors,”she says.  Though she adds”black still has plenty of positive associations, like sophistication, elegance, and formality.”

In the interior design industry is often a challenge to incorporate black into decor without making it feel heavy-handed. According to Augustin, it all depends on where you use it, you should opt out for darkest colors at your feet and lightest shades overhead.

A great strategy is to paint concrete or hardwood floors black to create a minimalist and welcoming design. Creating this marriage between dark floors and white walls will allow the space a sense of movement and fluidity.

Augustin also explains that whatever your favorite color is, you should use it in your home decor and design. It will help you create a space of your own, within your own tastes and standards, therefore is great for your mental health and overall well being.

So, should we start calling it “millennial black”?

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